> В России все автопроизводители четко придерживаются классификации
Четко придерживаются нечеткой классификации?
Классификация с длиной авто, объемом двигла и размерами салона встречается только на интернет-страничках.
Официальная европейская классификация выглядит так:
In previous decisions concerning the passenger car market, the Commission has held it
possible to subdivide this market, on the basis of a number of objective criteria like
engine size or length of cars, in several segments which could constitute distinct
product markets. However, a final definition was not required, and the exact market
definition was left open...
The narrowest segmentation previously used by the Commission is
the following:
- A: mini cars
- B: small cars
- C: medium cars
- D: large cars
- E: executive cars
- F: luxury cars
- S: sport coupÈs
- M: multi purpose cars
- J: sport utility cars (including off-road vehicles)
The boundaries between segments are blurred by factors other than the size or length of
cars. These factors include price, image and the amount of extra accessories. Also, the
tendency to offer more options like ABS, airbags, central locking etc. in small cars
further dilutes the traditional segmentation. Customers choose their cars using a
combination of parameters, such as brand, size, equipment and price. On the other
hand, segmentation is generally used by the industry and it still seems to be regarded as
an important indicator for the positioning of a car in the market place. In particular
some differences still exist in price, technology and engineering requirements within
the market. For the purposes of the competitive analysis of the present case, it is not
necessary to further delineate the relevant product market, because in all the alternative
market definitions considered, effective competition would not be significantly
impeded, as explained below
